10 Common Content Marketing Mistakes and How to Avoid Them

Lindsey Chastain
6 min readFeb 29, 2024

Content marketing is an extremely effective way to attract and retain customers by consistently creating valuable, relevant, and compelling content. However, with so many moving parts, it can be easy to make missteps.

10 Common Content Marketing Mistakes

Mistake #1: Not Having a Strategy

Perhaps the biggest mistake you can make with content marketing is not going into it with a solid strategy. Without properly defining your goals, target audience, topics, distribution channels, and methods for tracking success, your content marketing efforts are bound to fail.

To avoid this mistake:

  • Clearly identify your target audience and buyer personas
  • Research what topics your audience cares about and build content around those
  • Map out a content calendar to plan what you’ll create and when
  • Determine where and how often you will distribute content
  • Set specific goals and KPIs to track like website traffic, leads generated, and sales

Having a documented content strategy will give your efforts more focus and make it much easier to tell what’s working.



Lindsey Chastain

I’ve always wanted to be someone. I guess I should have been more specific.