10 Common Content Marketing Mistakes and How to Avoid Them

Lindsey Chastain
6 min readFeb 29, 2024

Content marketing is an extremely effective way to attract and retain customers by consistently creating valuable, relevant, and compelling content. However, with so many moving parts, it can be easy to make missteps.

10 Common Content Marketing Mistakes

Mistake #1: Not Having a Strategy

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Lindsey Chastain

I’ve always wanted to be someone. I guess I should have been more specific.