2024 Marketing Trends to Increase Your Social Engagement
Content marketing is an ever-evolving strategy that brands use to attract and retain customers. As trends change over time, it’s important for content marketers to stay on top of what’s working so they can adapt their strategies accordingly. Here are some of the top content marketing trends that we are leveraging this year to help grow our business.
Short-Form Video
Video content continues to grow in popularity across platforms like YouTube, Instagram, TikTok, and more. But in 2023, we’re seeing shorter videos really taking off as people’s attention spans get even shorter. We’re investing more in quick explainer and “how-to” style videos that teach viewers about our products in an engaging way in 60 seconds or less. These short-form videos are easy to make from our phones and help build brand awareness and credibility efficiently.
We’re also experimenting with fun TikTok-style videos showcasing our company culture and employees. The authentic behind-the-scenes videos perform well at helping humanize our brand. And the short length makes them easy for viewers to consume while scrolling.
Key Takeaway: Short-form video less than 60 seconds long will be a video trend that every brand should leverage in 2023 and beyond.
