Trailblazing a Path to Sustainable Beauty: A Conversation with Genie Supply’s Megan Cox

As the beauty industry evolves, eco-consciousness and sustainability are coming to the forefront. Megan Cox, CEO of Genie Supply, is one of the influential voices guiding this shift. Since launching Genie Supply in 2018, Cox has championed clean, environmentally friendly practices across the company’s product development, sourcing, packaging, and operations.

In this interview, Cox provides insight into Genie Supply’s founding principles, approach to sustainability, and the challenges encountered on this journey. She underscores that consumers play a pivotal role in driving meaningful change through the brands they support and the questions they ask. Cox also stresses that eco-consciousness in beauty is no longer just a trend but a fundamental paradigm shift — one that Genie Supply is actively facilitating through its steadfast commitment to people and the planet.

The conversation provides a window into the mindset of an inspiring leader who is propelling her company and the broader beauty industry toward a more sustainable future. It highlights the creativity and perseverance required to overcome obstacles and hold fast to a vision that benefits all.

Can you tell us about the founding of Genie Supply and the core principles that drove its…