When to Update Your Branding: Tips for a Successful Refresh

Your brand is the story of your business. It’s what customers remember about you, and it’s what helps them identify your products or services in a crowded marketplace. As your business grows and evolves, so should your brand. But when is the right time to update your branding? And how can you do it in a way that will be successful?

I’ve been contemplating updating my brand. When I started my freelancing career I tried to be “professional.” I created a bland, but professional website, and started working on Fiverr and Upwork.

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Lindsey Chastain

Lindsey Chastain

I’ve always wanted to be someone. I guess I should have been more specific.